Tag Archives: Lilly Pulitzer

Lilly Pulitzer: Fabulously Modern Clothing

Lilly LogoIt all started with a juice stand in Palm Beach. Lilly, a young, chic New York socialite had eloped with Peter Pulitzer and settled in Palm Beach to live the life of the rich and famous. Peter owned several Florida citrus groves, but Lilly needed a project of her own. So in 1960, with Peter’s produce, she opened a juice stand in Palm Beach.

Lilly Pulitzer’s business was a hit, but squeezing oranges, lemons, limes, and pink grapefruit made a mess of her clothes. Realizing that she needed a juice stand Lilly dressuniform, Lilly asked her dressmaker to design a dress that would camouflage the stains. The result? A comfortable sleeveless shift made of bright, colorful printed cotton – pink, green, yellow and orange. The dress even had custom dressmaker details like lining and lace seam bindings. It was perfect for the job and became Lilly’s first Classic Shift.Lilly

Although her customers liked Lilly’s juice, they loved her dress more. When people began to ask if they could buy the dress, Lilly had a few more made up to sell in the stand. Soon Lilly was selling more dresses than juice, so she decided to stop squeezing and to focus on designing and selling her “Lillys.” Before long, Jackie Kennedy, an old school friend, began wearing Lillys and as First Lady, she was featured in Life Magazine wearing a Classic Shift. Then, of course, everyone wanted one and Lilly Pulitzer became a fashion sensation.

In 1984, however, Lilly closed her doors to settle into retirement with her second husband, Enrique Rousseau (her marriage to Peter had ended in 1969) and to enjoy her grandchildren. For the rest of the decade, Lilly devotees were left to scour flea markets and re-sale shops to find their beloved vintage Lillys.

Lilly DressIn January 1993, the Lilly Pulitzer line was revived. Now, Lilly Pulitzer is more popular than ever! The Lilly Pulitzer line is now available in 75 Signature Shops, major department stores, and fine specialty stores nationwide. Its popularity continues to grow among those who knew it years ago and those who have just discovered the timeless fun of Lilly Pulitzer apparel.

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